|
The one-time innova $3250 admin fee
goes to keep the business running,
to help create the buzz, and keep
your title in our catalog in perpetuity
(that's a long time). Innova takes
no income from sales; this fee allows
us to exist. Given enough titles
published each year, we can pay our
bills and no more. This admin cost
is subsidized by our endowment interest
to keep costs low to the artist; otherwise we would
have to charge more than double the
amount (cf. other labels which charge
$7-13,000 for similar services; hiring
a publicist alone can run you into
thousands). The costs here are real
but are unnecessarily confusing to
break down for each title in the
budget. You are hiring a share in
a staff of at least six people, relationships
and resources to give your project
the best chance we know how.
Staff (pro-rated % of salary + benefits)
Philip Blackburn: label management, distributor relations, media
relations, artist recruitment,
guidance through whole process,
program development, time for promotional
campaigns, correspondence, database
upkeep, reporting, networking,
marketing initiatives, ad design,
print preparation, podcast production,
special projects, grant writing
Chris Campbell: database development/upkeep, promo/distributor
mailings, library marketing, accounts
and bills, distributor and industry
relations, promo, marketing, consulting,
label development, intern management,
artistic advice, burning short
run CDRs
Paul Hanson, Finance officer: accounting (there's tons of it!), checks to
vendors and artists, audit, account status reports
Craig Carnahan, Managing Director: contracts, budgets, legal
Webmaster; posting one sheets, links updates, streamed samples,
site update, hot news, site development and design, shopping cart
integration
Portion of publicist (Heidi Pflaum) hired to promote your record;
define marketing angles, write
one sheets and press releases,
follow up on all contacts: generate
media coverage (reviews and airplay), push licensing options
Intern team assigned to establish and maintain industry relations and shlep
boxes.
Magazine ads: The admin fee includes $150 to guarantee your title
ad placement in a national magazine
appropriate to your music (eg the
Wire, Gramophone, Signal to Noise,
Pig Breeders' Monthly, etc.). This
improves the chances that your
title will be reviewed and you
may also benefit from other innova
ads other artists take out in related
journals.
Space; rental of storage, share of office costs
Equipment: stereo, computers, software, envelopes, mail stickers,
telephones, postage machine, CD
duplicator, blank CDs and DVDs,
phaser printer (+ ink)
Printing catalogs, one-sheets, design and placement of ads, space in Sounding
Board, labels, paper, CD self-mailers, fridge magnets ...
|
|
