Innova is geared towards work that is unlikely to find a home in the mainstream record industry. We focus on world class music, regardless of its genre (or lack of one), that commercial labels overlook. When innova accepts a project it means that we believe not only in the quality of the work but also in our ability to help it reach new audiences. Innova is not a vanity label that accepts all projects; they need to be a good fit with our resources, and we need to be convinced that we can do a better job of promoting and selling the records than artists could do by themselves or via a different route.